Marketing strategies are crucial to the success of any business. Planning an effective strategy helps to define the goals and objectives of a company, but also to identify the most

Social media trends are an important indicator of what is happening in the real and virtual universe. For brands and businesses, monitoring these trends is essential to understand their target

If you have been or think you may be a victim of phishing , the first thing you should do is change all the passwords for your digital accounts and

It’s a fact: buyers use the internet as their main source of information for identifying, first evaluating and pre qualifying suppliers. Therefore, it is essential that SMEs are found online,

All of us who use a computer frequently, either for entertainment or for work, have found ourselves on more than one occasion with a performance or operation problem that we

With new technologies, many modes of communication have appeared, and therefore new ways of operating within companies. Digitization of the customer center: development of a process to simplify access to

The digital revolution is impacting society at all levels. The digital transformation of companies represents an undeniable opportunity for all companies. It is also a necessity to adapt to a

Technology has seeped into the smallest cog of most businesses, whereas before IT was limited to computers and Internet connections. Introduction Whether it’s attracting customers, optimizing user experience, or developing

When we look for a job we usually read many advertisements in which they request various characteristics, which are an important added value to academic knowledge. Although they seem like

Regardless of the size of your online store or the products you sell, there are always a few things to consider when running an e-commerce store. We have selected five