What Is SEO? SEO or Search Engine Optimization or Search Engine Optimization refers to all the techniques to be implemented to improve the positioning of a website on search engines

Enabling companies to benefit from a cross-functional approach is our goal. The term “transversal approach” refers to any intervention in several areas: management, accounting, IT, communication, etc. everything concerning the

The strategic communication plan is a set of methods and techniques to be implemented to direct and coordinate the actions necessary to achieve the communication objectives. It is an evolving

Today’s consumers rely on search engines to find everything from restaurant recommendations to B2B software providers. Regardless of what your business offers, chances are your target audience is searching for

The causes of inflation can be quite different, although they fall into two camps: demand and cost pressure. Demand attraction occurs when demand increases for goods and services lead producers

The white paper is a tool suitable for marketing to find potential customers. Generally used for the inbound marketing strategy, it aims to make the services offered by a company

The time when investment in advertising was something anecdotal is not far off. With advertisements that followed the same keys and messages on television, radio and the press, the advertising

A 2.0 professional who has become a must within a company’s teams, the Community Manager masterfully manages the visibility and reputation of a company on social networks, among others. What

In a sector as innovative as marketing, it is crucial to know what trends will mark the new year, and what will be the strategies and actions that will work,

The rhythms, needs and means of communication in our possession have changed, and for this reason it is essential for companies to advertise online. But do you know exactly what